We provide award winning online independent financial advice for all areas of your personal finances. Our fully qualified independent financial advisors offer a choice of services from a discount direct execution only service through to a full independent financial planning service. Available 9am to 8pm our independent financial advisors provide advice by phone, email, online or post.

Market leading service
Our unique blend of fixed fees, discounts and commission levels provide our clients with an unmatched combination of independent financial advice and market leading product discounts. We believe this combination makes our private client IFA fixed fee & commission service a far superior option than buying direct, via a bank or via a traditional commission based IFA for anyone who requires independent financial advice.

Award winning dedicated online IFA
From our central office in Edinburgh, we provide whole of market independent financial advice on all areas of your finances. As a dedicated online IFA we do not provide face to face advice. All of our administration and research is conducted in one office with all advice provided online, on the telephone and via the post. This allows us to maintain tight control over our costs and these savings are passed back to you as market leading discounts. Find our more about our awards and financial products.

Choice of advice
We understand everyone likes to deal with their personal finances in their own way, that is why we have developed three different models of advice for our clients. Our discount direct IFA service provides market leading discounts for anybody who likes to manage their own affairs and make their own decisions. Our private client IFA service provides a set fee and commission based service together with a totally bespoke hourly rated alternative.

Totally impartial & independent
We are a privately owned firm, dedicated to providing online independent financial advice. As we are not owned, or part owned, by any insurance company we have no conflicts of interest. As the leading whole of market online IFA we use the knowledge and expertise of our independent financial advisors together with our fee and discount based services to provide truly impartial financial advice.

Specialist advisors
All of our independent financial advisors specialise in one specific area of personal finances. This is an important aspect of our service. We do not believe it is possible for one advisor to have sufficient knowledge on all areas of financial services so our advisers specialise in either mortgage advice, equity release, retirement planning, or investments. This means you can be confident you are dealing with a specialist when you ask us for advice.

Help & advice
There are many options to consider when choosing how to take independent financial advice and if you are unsure of the best way to proceed it makes sense to take advice from a qualified specialist who is independent and can offer you products and services from the whole of the market place. Please call one of our independent advisers or contact us to discuss the different options and benefits of independent financial advice.